3Soul - Building a Brand from the Ground Up

Project Type

Brand Foundations & Strategy

Date

Oct'22-Jan'23

Ask:

3Soul, a direct-to-consumer jewelry brand, was in its early ideation stage and required comprehensive support to develop a strong brand foundation. The brand is committed to offering high-quality, customizable designs with transparent and fair pricing. The challenge was to assist 3Soul in its formative stages, contributing to key aspects such as logo design, website architecture, and digital assets, while also planning for potential collaborations, long-term budgeting, social media strategies, and photoshoots.

Action:

Played a pivotal role in defining the brand’s visual identity through logo design and website architecture, ensuring a cohesive and appealing brand presence.
Developed detailed launch strategies that included digital asset creation, social media planning, and strategic collaborations to build early momentum.
Created long-term budgeting plans and proposed ideas for photoshoots, all of which laid the groundwork for the brand’s eventual launch.
Provided strategic guidance on maintaining brand consistency across all touchpoints, ensuring that the brand’s core values were effectively communicated.

Achievement:

The brand has since launched, with its social media and website reflecting the original proposals, demonstrating the strength of the foundational work and strategic planning.