Oleev by Modi Naturals - Establishing Authority in Health

Project Type

Brand Strategy & Positioning

Date

Oct'21-Feb'22

Ask:

As part of Modi Naturals, Oleev’s oil range needed to be positioned as the expert choice for health-conscious consumers. The focus was on leveraging celebrity endorsements to elevate the brand’s authority in the market. The challenge was to create a strong brand identity for Oleev’s oil range by associating it with trusted experts and influencers, thereby positioning it as the preferred choice for health and wellness

Action:

Collaborated with celebrity Lara Dutta for a brand film, highlighting the benefits of Oleev’s oil range and reinforcing its premium positioning.
Executed an exclusive collaboration with celebrity nutritionist Nmami Agarwal, positioning Oleev products as the expert choice for a healthy lifestyle. This collaboration included social media campaigns, interviews, and expert-backed content.
Designed and implemented a branding strategy that integrated these endorsements across all marketing channels, ensuring a consistent message that emphasized Oleev’s commitment to health and quality.

Achievement:

The branding efforts effectively positioned Oleev’s oil range as a trusted and expert-backed choice in the market, enhancing its appeal to health-conscious consumers and solidifying its reputation as a leader in the FMCG sector.