Eastern Printing Press - Strengthening Client Relationships

Project Type

Creative Communication & Client Relations

Date

Mar'22-Jun'23

Ask:

Eastern Printing Press, a family-run small business operating in a competitive market, relied heavily on maintaining strong personal relationships with clients to ensure business continuity and growth. The objective was to utilize cultural touchpoints and creative communication strategies to maintain client relationships and ensure consistent brand recall, ultimately driving business inquiries and growth

Action:

Leveraged the cultural significance of festivals within the Indian market to send personalized festive greetings to clients, using WhatsApp as the primary communication channel.
Enhanced these communications by creating visually appealing images with captions, rather than simple text messages, to capture attention and stand out in a crowded market.
Sent targeted messages about the company’s growth and expansion initiatives, including new factory space, machinery, and service extensions, to keep clients informed and engaged.
Focused on maintaining regular contact with clients, ensuring the company remained top-of-mind and increasing the likelihood of being the preferred printing service provider.
Introduced themed annual calendars as part of the communication strategy, making interactions more creative and exciting for clients.

Achievement:

This strategic approach resulted in numerous business inquiries and a steady inflow of new projects, strengthening the company’s market position and fostering long-term client relationships.