Purdue DSB MarCom - Aligning Content with Strategic Brand Messaging

Project Type

Content Creation & SEO

Date

Jun'24-Dec'24

Ask:

As a student intern with the marketing and communications team at Purdue’s Daniels School of Business, the focus was on communicating a clear brand image by utilizing established brand guidelines to create content that aligned with the school’s wider messaging strategy. The objective was to curate and develop content that effectively resonated with a diverse range of stakeholders, including students, faculty, and prospective students, while maintaining consistency with the school’s brand identity

Action:

Curated and wrote blogs on a wide range of topics, promoting the school, its programs, and the student experience.
Conducted interviews with students and faculty to gather insights and stories that would engage readers.
Optimized blog content for SEO, focusing on relevant keywords and strategic backlinks to enhance visibility and search rankings.
Coordinated with social media and graphics teams to create complementary visuals and social media posts, ensuring a cohesive approach to content distribution.
Introduced the use of hashtags and unique tracking links to improve content performance analysis and enhance the school’s online presence.

Achievement:

Successfully delivered content that not only engaged the target audience but also improved the school’s online visibility and brand presence through effective SEO strategies and coordinated marketing efforts.