Health & Glow - Repositioning for a Broader Audience

Project Type

Corporate & Consumer PR

Date

Nov'21-Feb'22

Ask:

Health & Glow, a long-standing beauty and wellness retailer, was undergoing a brand transformation aimed at expanding nationally and appealing to a younger demographic. The focus was on enhancing visibility for both their own product lines and the numerous brands they carry. The objective was to reposition Health & Glow as a modern, approachable brand for younger audiences, while also promoting their in-house brand alongside the broader product range available in stores and online.

Action:

Launched an influencer and media gifting campaign specifically targeting Health & Glow’s own product line, ensuring it received prominent placement among beauty influencers and media outlets.
Secured features in major beauty and fashion publications, with articles highlighting both in-store experiences and the unique offerings of Health & Glow’s exclusive partnerships.
Strategized and executed a comprehensive PR plan that included promoting product features in articles about current beauty trends and positioning the brand’s own line as a must-have for modern consumers.
Regularly scheduled media outreach and explored various placement avenues to maintain consistent visibility and engagement for the brand across different markets.

Achievement:

The campaign successfully rebranded Health & Glow as a modern, youthful brand, driving increased engagement with younger audiences and boosting the visibility of their own product line and exclusive partnerships.