Voiro - Elevating Ad-Tech and CRM Solutions

Project Type

Corporate PR

Date

Feb'21-Feb'22

Ask:

Voiro, a SaaS company providing advanced ad-tech and CRM solutions, sought to establish itself as a leader in the industry. The product catered to clients needing dynamic ad systems to maximize ad space and inventory utilization, including those in live events, e-commerce, and media industries. The goal was to position Voiro as a premier solution provider in both the tech and marketing media landscapes, gaining recognition among top brand executives and key industry players.

Action:

Crafted a balanced media strategy targeting both tech and marketing publications, ensuring that Voiro’s unique SaaS solutions were presented as essential tools for maximizing ad revenue.
Initially positioned the CEO and COO as the primary spokespeople, gradually incorporating other C-suite members from tech, product, and marketing to diversify the brand’s narrative.
Executed a comprehensive PR campaign that included funding news, securing over 30 media placements with a PR value exceeding INR 2,000,000.
Arranged features in both marketing-focused podcasts and tech-driven interviews, ensuring broad coverage across key media outlets.
Facilitated Voiro's involvement in high-profile industry events, panels, and judging opportunities to enhance its visibility and credibility.
Provided strategic consultation on expanding Voiro’s presence in international markets and explored co-branding opportunities with major clients.

Achievement:

The campaign significantly boosted Voiro’s visibility across both tech and marketing sectors, establishing it as a leader in the ad-tech and CRM space and enhancing its reputation among top executives.